Market research
Create branches for target customers, demand, cultural context and competitors. Link each conclusion to the evidence that supports it.
Product development
Map positioning, product lines, pricing assumptions and the customer problem each offer solves. Separate current facts from hypotheses that need testing.
Marketing strategy
Connect audience segments to messages, channels, content and proof. This makes it easier to see when a campaign has a channel but no convincing reason to believe.
Customer relationships
Include discovery, purchase, onboarding, support and feedback. Add friction points and the team responsible for improving each stage.
Supply chain and inventory
Map suppliers, lead times, stock thresholds, quality controls and contingency options. Use cross-links to show where one operational failure affects several products.
Sales, technology and risk
Include sales targets and channels, analytics or automation systems, and risks such as exchange rates, returns or trade barriers. Attach an owner and response to every material risk.
Add dates, owners and smallest next actions. Strategy becomes useful when branches connect to decisions and tests.